Royal Mail, which was acquired by Czech billionaire Daniel Kretinsky and his EP Group in 2025, had proposed an average 25%...
Blog
Read the lastest news and views from bakergoodchild
SOC 1 vs SOC 2: What They Mean for Direct Mail & Data Security
When you outsource direct mail, you’re not simply sending over some text and asking someone to print and put it in an...
Scaling Direct Mail Campaigns: From 10k to 1M+ Without Disruption
The nitty-gritty of a direct mail campaign doesn’t look the same at 10,000 items as with one million. At 10,000, you might...
Cost vs ROI in Direct Mail: Where to Spend and Where to Save
It’s always tempting to look for ways to spend less, and that goes for marketing campaigns, too. Of course, it’s easy to...
How Reliable Is Direct Mail? Uptime, SLAs & Processing Stability
It’s easy to assume that the important stuff to check with a mail provider are their response rates, ROI and creative...
How Flexible is Your Direct Mail Provider? What to Expect from a Modern Partner
There was a time when choosing a mailing house was fairly straightforward. You asked a couple of questions, like can they...
Where Your Data Lives During UK Mail Processing
When organisations send direct mail, most of the focus falls on what recipients see: the letter, brochure, invoice or...
How Direct Mail Fulfilment Impacts Cost (and Where You Can Save)
So, when thinking about the cost of a direct mail campaign, what do you think of? Most answer printing and postage. Which...
Direct Mail for Healthcare: Data Security & HITRUST Principles Explained
Healthcare organisations handle some of the most sensitive information out there. A billing error can be frustrating. A...
How to Get More Value from Your Direct Mail Campaign After It’s Sent
Under the impression that direct mail work ends when the campaign lands on the doormat? Afraid not - that’s actually where...
How to Reduce Postage Costs in Direct Mail Campaigns
Postage is often one of the highest costs in a direct mail campaign. It's also one of the most misunderstood. Many...
What Happens if a File Fails or Data Becomes Corrupted?
Most of us don’t think much about mail infrastructure until something goes wrong. A corrupted data file, failed API...
secure, reliable & professional mailing solutions
get a quick quote
Our friendly team would love to hear from you.