News & Insights

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Royal Mail Christmas Posting Dates

Royal Mail Christmas Posting Dates

Royal Mail has released the last recommended posting dates for Christmas 2023, providing ample opportunity for last-minute business mail and marketing campaigns to reach your customers front doors. The good news is that it's a big improvement from the previous year,...

Business Mail vs. Regular Email: A Comparative Analysis

Business Mail vs. Regular Email: A Comparative Analysis

In a 2021 study by Statista, 34 percent of businesses invested 21 to 40 percent of their marketing budget on email marketing. However, according to the groundbreaking JICMail study on direct mail companies' effectiveness in capturing consumer attention, this might not...

How Much does Direct Mail Cost?

How Much does Direct Mail Cost?

How Much does Direct Mail Cost? You're reviewing your marketing budget and are considering adding direct mail to your strategy. But before you dive in, you want to know how much direct mail costs. The short answer is it depends. The cost of a direct mail campaign can...