It’s always tempting to look for ways to spend less, and that goes for marketing campaigns, too. Of course, it’s easy to understand why. Direct mail has print costs, postage, data processing, fulfilment, creative, personalisation and more moving parts that sit behind...
It’s easy to assume that the important stuff to check with a mail provider are their response rates, ROI and creative fees. But there’s another question that’s just as important: Can your mail provider (consistently) deliver what they promised, when they promised it?...
There was a time when choosing a mailing house was fairly straightforward. You asked a couple of questions, like can they print and post on time, with competitive prices? Job done. Today, things are a little different. Businesses move faster than ever. Marketing...
When organisations send direct mail, most of the focus falls on what recipients see: the letter, brochure, invoice or membership pack arriving in the letterbox. But behind every piece of mail is something far more valuable than paper. Your data. Names, addresses,...
So, when thinking about the cost of a direct mail campaign, what do you think of? Most answer printing and postage. Which are certainly important, but they’re only part of the picture. Between approving your artwork and seeing your campaign arrive on...
