Postage is often one of the highest costs in a direct mail campaign. It’s also one of the most misunderstood. Many organisations spend weeks refining their messaging, perfecting their design and analysing their audience, only to treat postage as a fixed cost...
Most of us don’t think much about mail infrastructure until something goes wrong. A corrupted data file, failed API transfer, personalisation for the wrong person, delays a couple hours before dispatch. Suddenly, what looked like sending off a basic brochure becomes...
Mail management tends to start small. A few invoices printed in the office. A couple customer letters handled manually. Marketing campaigns assembled internally when there’s time for it. At first, it feels manageable and more cost-effective to keep everything...
Direct mail has made a serious comeback in the last few years. It’s tangible, cuts through digital noise, and when it’s done well, it works. But there’s a question many businesses still get wrong (or forget to ask): Is your direct mail GDPR compliant? Because while...
Let’s be honest, most conversations about sustainable marketing stay at surface level. Look familiar? “Use less paper!” “Go digital!” “Offset your carbon!” It all sounds good and useful, but sustainability is now often used as a buzzword instead of a system. But if...
