10 Applications of Transactional Mail

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Transactional mail is a loose term to describe mail that is used to complete some kind of a transaction with a customer. However, this covers a broad range of applications, and we have explained ten of these in more detail below.

1)    Recent receipt of order

After a new purchase is completed, transactional mail is sent to the customer in some way to confirm the order, provide a list of what has been purchased, and what the total cost of this comes to.

This new order should also have the customer providing you with up-to-date address information, which is useful data for you to use further down the line.

2)    Thanking a customer

This is a simple application for transactional mail, but it is a very useful one too. Thanking a customer by name, whether it’s for a recent order or their continued loyalty,  adds a great personal touch that is sure to leave the customer shopping with you again.

3)    Invoices

Invoices are one of the more formal pieces of transactional mail that you’ll have to send out with no marketing purposes, but are still crucial nonetheless. Invoicing through transactional mail is a great way to keep a paper record of recent transactions, as well as to clearly lay out for the recipient what is owed and for what reasons.

4)    Statements

Statements are similar to invoices, in that they give a breakdown and an overview of the figures. Statements are an extremely useful piece of transactional mail, and can offer snapshots of the figures from a monthly basis, or can be used to provide an annual overview of an account.

5)    Collection letters

Collection letters are similar to invoices, but are slightly more demanding. While invoices are similar to a confirmation of a recent order and to label out what is owed, collection letters generally require much more immediate action. An example of a collection letter would be for a company looking to collect on debts or loans.

6)    Renewals

Renewals could be automatic or require action from the customer. A common example is if a customer’s subscription is due to run out, a piece of transactional mail will be sent to notify them of this. It will either let them know that automatic renewal is soon to occur and they will be charged again, or it will ask them if they would like to renew before their subscription is cancelled.

7)    Changes to account

If you or a customer makes changes to their account, then transactional mail is typically sent in order to confirm this, and also to notify the customer in case it wasn’t them. This type of transactional mail is good for reassuring any customer that the recent changes that they’ve made have been confirmed and have come into effect.

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8)    Changes to agreements or terms and conditions

Companies are often making changes to agreements and terms and conditions, both for their own employees and for their customers, and transactional mail is the perfect way for highlighting this. It will make the recipient aware of the recent changes and ask them to read through it themselves. They will often have to re-sign any agreements to the new changes.

9)    Account updates

There are also other types of account updates that one might receive through transactional mail, for example if you gain a new follower on a social media site. This is a great piece of transactional mail that a person can often tweak to set how often they want to receive it, and is a good way of them getting a round-up of the latest activity on their account.

10)  Welcoming new sign ups

This is one of the most crucial pieces of transactional mail, and is sent out straight after a new customer has registered. It gives the customer confirmation that their registration has been successful, although it may first ask for verification, but it also adds a personalised, welcoming feel to the new customer.

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There are a huge range of types of transactional mail on offer, and it’s important that you make use of each of the applications so that you can deliver the most secure and effective strategy from start to finish. While these types of mail won’t require as much marketing as direct mail, they still need to be crafted in the right way so as to keep a customer happy and, more importantly, ensure that you keep that customer returning time and time again.

Do you need help making use of all of these varied applications for transactional mail? Whether you need help with data management or with the printing and mailing of the transactional mail itself, we’re here to help. You can reach us here.

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