Mail management tends to start small. A few invoices printed in the office. A couple customer letters handled manually....
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Read the lastest news and views from bakergoodchild
Is Your Direct Mail GDPR Compliant? A 12-Point Checklist
Direct mail has made a serious comeback in the last few years. It’s tangible, cuts through digital noise, and when it’s...
The Sustainability of Physical Mail: What It Really Looks Like in Practice
Let’s be honest, most conversations about sustainable marketing stay at surface level. Look familiar? “Use less paper!”...
Membership Mail & The Effect of Physical Mail on Member Relationships
Membership organisations are built on relationships (it’s basically the whole point). Whether running a professional...
How Retail Mail Order Campaigns Actually Work (Behind the Scenes)
Retail mail order has been a staunch part of the shopping landscape for decades, but many people still underestimate how...
A/B Testing in Direct Mail: Turning Print into Performance
Direct mail has earned its place in marketing through trust, credibility and cut-through. But too often, it’s treated as...
Why Election Mail Delivers in a Digital Age
In a political landscape cluttered with digital ads, social media, SMS alerts, and push notifications, it’s easy to think...
What the ICO-FCA Statement Means for Financial Services in 2026
Clear communication has always been fundamental to trust in financial services. From account updates and regulatory...
From Compliance to Conversion: The Role of Business Mail in Debt Recovery in 2026
Debt recovery has never been a simple task, and it’s only gotten more complex and regulated over the years. Higher...
Mail’s Role in Modern Education Communication
These days, portals, apps, emails and learning platforms underpin almost every interaction between institutions, students...
Looking Back at Mail in 2025 And What It Tells Us About 2026
As 2025 wraps up, it’s time to take stock. For marketers, this year has been defined by tightening budgets, rising digital...
Why Direct Mail Still Drives Results in the UK Automotive Industry
In a sector as fast-moving (literally) and fiercely competitive as UK automotive, standing out isn’t just about great...
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