What’s happening? Royal Mail’s 115,00+ staff, represented by the Communications Workers Union (CWU), have been taking part in industrial action since August last year, which caused significant disruption to the postal market, particularly over the festive period. The...
News & Insights
Read the lastest news and views from bakergoodchild
Direct Mail Can Play a Vital Role in Reducing Customer Churn
Unlocking Customer Loyalty for Retailers: How Direct Mail Can Play a Vital Role in Reducing Customer Churn For most businesses, a key factor preventing growth is a lack of customer loyalty, which results in customer churn. As dated as the analogy of the ‘leaky bucket’...
Web2Print has accelerated print into the 21st Century, but are you still working in the past?
Are you looking for improved efficiency and a more seamless process when it comes to managing your printing online? If so, then Web2Print technology maybe just what you need. Our advanced system allows you to easily customise, edit and order your print materials at...
How Direct Mail is Driving Gen Zs and Millennials Online
There’s a common misconception that the preference of Millennials and Gen Zs is to be communicated with via a digital-first approach, but what if we told you that an engaging piece of direct mail can be just as effective. A recent study by JICMAIL has highlighted the...
Hybrid is the future, and we’re not talking about vehicles or working, we’re talking about mail
The word Hybrid can seem like a buzz word in 2023, we now drive Hybrid Vehicles and have Hybrid Working arrangements. We have made these adaptations with the future in mind, but one thing that is still stuck in the past, is the way in which businesses perceive and...
Ways to streamline your printing and mailing process
Processing print and mailing campaigns can be a real headache for businesses. Time-consuming manual tasks, backlogs of unprinted documents, and frustrated colleagues and customers are just some of the consequences of inefficient printing and mailing processes....
Is getting personal really a bad thing? Well certainly not when it comes to your Customer Communications.
The missing piece to the puzzle In an age where consumers are seeing more advertisements than ever before, getting your message to be relevant, within budget and engaging can often seem to marketeers like a puzzle. Personalisation may just be the missing piece in that...
How to choose the right printing, mailing, and postage supplier
Having the right printing, mailing, and postage supplier is essential for many growing business - but how do you choose the right one? Here are a few tips from the experts at bakergoodchild. Define your needs - what do you need to be printed, mailed, and posted?...
How to drive postage efficiencies and make your budget work harder for you
Anyone who has analysed the price breakdown of a Direct Mail or Transactional Mail campaign will know that postage almost always makes up the majority of the cost behind these communications. With domestic and international...
Business Mail: An Essential Part of Your Customer Communication Strategy
Business Mail: An Essential Part of Your Customer Communication Strategy In the digital first age, it is important to understand that paper-based communications still play a key part in a successful customer communications strategy. Understanding your audience and...
bakergoodchild: How to reach international audiences with direct mail
bakergoodchild: How to reach international audiences with direct mail Have you been considering using direct mail in your global marketing strategy? If not, you should! Direct mail is a great way to reach out to potential customers all over the world. It is personal,...
Why Printing, Mailing, and Posting Still Matters
These days, when we hear the word "mail", we envision a notification sound emitted by one of our many digital devices. The last thing we think of is a physical letter or postcard arriving at our doorstep. Yet, despite the rise of digital communication, direct mail...