When it comes to marketing, trust matters just as much as results. Customers want to know their personal data is safe, and businesses need to show they’re handling it responsibly. GDPR ensures this is the case. For many, GDPR is worrying – but it doesn’t have to...
“Digital clutter” now numbs audiences, but physical mail that feels personal has power. While traditional mass mail campaigns tend to get limited engagement, Variable Data Printing (VDP) makes every printed piece meaningful to the recipient who ends up with it in...
In our increasingly digital world, direct mail stands out by cutting through the noise and delivering real, tangible results. With engagement rates higher than most digital formats and the ability to reach customers in a personal and memorable way, direct mail is an...
One of the biggest misconceptions about direct mail is that it’s difficult to measure. In reality, modern direct mail can be tracked, tested and optimised just as well as digital marketing – sometimes even more effectively, in sectors where trust and attention...
In a world saturated by screens, it’s easy to believe that the days of printed media are numbered. But this assumption is increasingly out of sync with reality. At bakergoodchild, we’ve seen firsthand how direct mail, when executed with intelligence, data, and...
Ever stood in front of a parcel box or Post Office counter and asked yourself: “Can I actually send this?” You’re not alone. Whether you’re mailing a birthday present, running a small business, or just trying to get that bottle of shampoo to your cousin in Cardiff,...
