“Digital clutter” now numbs audiences, but physical mail that feels personal has power. While traditional mass mail campaigns tend to get limited engagement, Variable Data Printing (VDP) makes every printed piece meaningful to the recipient who ends up with it in...
In our increasingly digital world, direct mail stands out by cutting through the noise and delivering real, tangible results. With engagement rates higher than most digital formats and the ability to reach customers in a personal and memorable way, direct mail is an...
One of the biggest misconceptions about direct mail is that it’s difficult to measure. In reality, modern direct mail can be tracked, tested and optimised just as well as digital marketing – sometimes even more effectively, in sectors where trust and attention...
The upcoming changes to the Universal Service Obligation (USO) have understandably raised a few questions. While it is true that Royal Mail’s delivery model is evolving, the reality is much less disruptive than some headlines suggest. At bakergoodchild, we are working...
In a world saturated by screens, it’s easy to believe that the days of printed media are numbered. But this assumption is increasingly out of sync with reality. At bakergoodchild, we’ve seen firsthand how direct mail, when executed with intelligence, data, and...
