What is GDPR? GDPR, or the General Data Protection Regulation, is a privacy and security law that was passed as EU law and the European Economic Area on 25th May 2018. Organisations are obligated to follow guidelines on data collection and processing of...
Back in 1750BC, the first documented case of a customer complaint was chiselled onto a clay tablet. The customer, Nanni, unimpressed by the service and the copper ore he received from the supplier, Ea-Nasir, made the unprecedented decision to give the business...
The ‘landscape’ that all businesses operate in is constantly changing and adapting – the continuous rise in online shopping gives consumers the ultimate array of products and services. This allows both you and your competitors to reach more customers than ever before...
One of the most important aspects of a direct mail campaign is getting a response. Businesses often find this challenging, as in order to get a response, you need to pique your recipients’ interest so that they make the conscious decision to act on it. We’ve...
