The upcoming changes to the Universal Service Obligation (USO) have understandably raised a few questions. While it is true that Royal Mail’s delivery model is evolving, the reality is much less disruptive than some headlines suggest.
At bakergoodchild, we are working closely with Royal Mail and our clients to ensure the transition is smooth and well-managed. The key message? There is no need to panic, we’re here to support you every step of the way.
What’s Changing?
From 28th July 2025, Royal Mail will begin delivering Second Class and Economy mail five days a week, rather than six. However, this won’t be every weekday. Instead, deliveries will alternate over a two-week cycle:
Week 1: Monday, Wednesday, Friday
Week 2: Tuesday, Thursday
First Class mail remains unchanged, with deliveries Monday to Saturday. A new premium DSA “Priority” service will also launch, aimed at providing a two-day delivery window with a First-Class indicia, ideal for time-sensitive items.
Why the Changes?
The reforms come in response to declining mail volumes and growing pressure on Royal Mail’s current infrastructure. OFCOM has approved the new model, recognising that a more realistic and reliable framework is needed.
Let’s be honest – since the pandemic, service levels have fluctuated. Missed targets and inconsistent delivery have become common frustrations. These reforms aim to reintroduce trust and reliability, with clearer targets in place:
– 90% of First Class mail delivered next working day
– 95% of Second Class mail delivered within three working days
– 99% delivered within five working days (for Second Class)
While these targets won’t officially apply until April 2026, the rollout will begin this summer, following successful pilots in 37 delivery offices.
What Does This Mean for You?
For most mailers, the practical impact will be minimal, particularly if you are using Second or Economy Class mail. The biggest change is the removal of Saturday deliveries for these services. Beyond that, it is about being aware of the new pattern and planning accordingly.
This is where working with a trusted mailing partner really matters.
How bakergoodchild Can Help
We are already adapting our processes to work in line with the new USO model. Tools like RightTrack, our in-house tracking platform, can help predict delivery patterns using Mailmark data, giving you visibility on when your mail is likely to land.
We are also engaging directly with Royal Mail to gather up-to-date data on walk patterns and delivery routes. This allows us to provide even more accurate guidance and support for your campaigns.
In Summary
Yes, change is coming – but it’s measured, manageable, and designed to improve long-term service levels.
If you have questions about how the USO reform might affect your mailings or want to discuss your options moving forward, our team is here to help. Get in touch with us today.
