For decades, one of the main reasons digital media has been sold as a more effective advertising solution than direct mail was due to the ability to effectively measure digital attention metrics, or how long a consumer spends viewing or interacting with a given...
Social media, emails, and push notifications—these are some of the most common ways that brands bombard their audience on a daily basis. But are customers even tuning into your ads? With Gen Z becoming increasingly aware of advertising tactics and sales techniques,...
For decades, the Coca-Cola and Pepsi have been fighting to win over the hearts and taste buds of consumers world-wide. Their primary arena? Print media. Today, we’ll dive into the many ways that print media has upheld their fierce competition. Coca-Cola & Pepsi: A...
