In a 2021 study by Statista, 34 percent of businesses invested 21 to 40 percent of their marketing budget on email marketing. However, according to the groundbreaking JICMail study on direct mail companies’ effectiveness in capturing consumer attention, this...
How Much does Direct Mail Cost? You’re reviewing your marketing budget and are considering adding direct mail to your strategy. But before you dive in, you want to know how much direct mail costs. The short answer is it depends. The cost of a direct mail...
For decades, one of the main reasons digital media has been sold as a more effective advertising solution than direct mail was due to the ability to effectively measure digital attention metrics, or how long a consumer spends viewing or interacting with a given...
Social media, emails, and push notifications—these are some of the most common ways that brands bombard their audience on a daily basis. But are customers even tuning into your ads? With Gen Z becoming increasingly aware of advertising tactics and sales techniques,...
For decades, the Coca-Cola and Pepsi have been fighting to win over the hearts and taste buds of consumers world-wide. Their primary arena? Print media. Today, we’ll dive into the many ways that print media has upheld their fierce competition. Coca-Cola & Pepsi: A...
