We all send letters in the post and give it no thought at all. We put it in a red box, and it magically appears in its intended destination a few days later. We don’t bat an eyelid, despite the fact that in time our mail passes hands through plenty of intermediaries...
The world is getting smaller thanks to the universal accessibility of the internet and globalisation. This has resulted in a change in the marketing landscape – barriers that have previously inhibited small-to-medium size enterprises from expanding their operations...
Internationalisation offers small and medium-sized companies endless opportunities, and direct mail marketing is a good way to enter overseas markets. By using direct marketing, you can reduce the risk of internationalisation, but it isn’t all plain sailing. It is...
You’ll find them at your front door most days the week, they’re a walking pillar of the community and, come rain or shine, they will deliver your mail. They even kept us going throughout a pandemic; whilst the rest of us were locked down, the trusty mail carrier...
Direct mail campaigns need not be boring, in fact, the more interesting and unique your mail campaign, the more likely it is to grab someone’s attention, ergo, the more outrageous the better! The following are some examples of mail campaigns that the recipient had no...
