Direct mail is a marketing strategy where businesses send physical materials directly to individuals or businesses to promote services and communicate important information. Making use of customer data and personalisation, materials like letters, brochures, postcards, or catalogues are sent directly to target audiences. 

Direct mail remains a targeted approach that aims to engage potential customers, drive sales, or encourage brand awareness through personalised, tangible communication.

Direct mail includes postcards, catalogues, letters, and many other physical communicative and promotional materials. An example of direct mail is a postcard from a local business offering a 20% discount on a popular product that can be cashed in when scanning a QR code on the postcard.

To measure the success of your direct mail campaigns, track the following key metrics:

• Response rates: This measures the percentage of recipients who engage with your mail, such as visiting your website, scanning a QR code, or calling your business. It gives a clear indication of how well your campaign grabs attention.
• Conversion rates: This is the percentage of recipients who take the desired action, like making a purchase, signing up for a service, or attending an event. It’s a critical metric to assess the effectiveness of your call-to-action.
• Cost per acquisition (CPA): This calculates how much it costs to acquire each new customer through your campaign - an essential metric to evaluate the overall return on investment (ROI).
• Delivery & bounce rates: These metrics ensure your mail is reaching the intended audience. High bounce rates may indicate issues with your mailing list accuracy, while delivery rates confirm your campaign's reach.

If you need assistance tracking these metrics, bakergoodchild can help you set up a system to measure and analyse your campaign’s performance effectively. Contact us to learn more!

bakergoodchild is a direct mail agency that prides itself on producing a wide variety of communications, from highly targeted and creative direct mail campaigns to business-critical transactional documents. Our services are tailored to meet the specific needs of businesses, ensuring quality, confidentiality and compliance.

As one of the UK's leading direct mail marketing companies, security is our top priority. We employ advanced encryption, secure direct mail printing services, and strict chain-of-custody procedures to protect your documents throughout the mailing process. Our facilities and processes are designed to meet ISO27001 and Cyber Essentials Plus standards for confidentiality and data protection.

As a B2B direct mail marketing company, bakergoodchild serves a wide range of industries, including finance, legal, healthcare, and local government. Our expertise in handling sensitive documents makes us the preferred choice for businesses requiring secure and reliable mailing solutions.

Our streamlined, automated print and post service and advanced technology enable us to process and dispatch your mailings quickly and efficiently. We work closely with you to meet your deadlines, ensuring timely delivery of your communications domestically and internationally.