What are Non-Profit Organisations? Non-Profit Organisations, or NPO’s, are legal entities where all money earned, or...
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Don’t be a nuisance, be direct!
Top UK businesses Sports Direct, Saga and We Buy Any Car fined £495K for unethical marketing practices. They used email...
A Guide to GDPR
What is GDPR? GDPR, or the General Data Protection Regulation, is a privacy and security law that was passed...
A Brief History of Customer Feedback
Back in 1750BC, the first documented case of a customer complaint was chiselled onto a clay tablet. The customer,...
The Importance of Brand Relevancy
The ‘landscape’ that all businesses operate in is constantly changing and adapting – the continuous rise in online...
Tips For An Effective Call To Action (CTA)
One of the most important aspects of a direct mail campaign is getting a response. Businesses often find this...
Check out our new kit!
bakergoodchild are committed to delivering a high level of service as well as offering channel choice for our customers,...
Ensuring your customer communications are on the RightTrack™ from data to delivery
BAKERGOODCHILD LAUNCH REAL TIME MAIL ITEM LEVEL REPORTING WITH INTEGRATED MULTI-CHANNEL COMMUNICATION SOLUTION Customers...
Why Mail? Find Out Why Mail Matters More Than Ever
With individuals spending more time at home and away from other people, online consumers are craving real, tangible...
4 ways you can benefits from using Partially Addressed Mail
The future of cost-effective direct mail is here. What is this magnificent new concept you ask? It’s none other than...
How To Utilise Direct Mail At Each Stage Of The Marketing Funnel
The marketing funnel explains the sales process from start to finish and describes the journey a customer takes towards...
5 Ways to Segment Your Direct Mail Lists
Segmentation is dividing a mailing list into smaller groups by certain data such as location, demographic, interest, or...
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