Internationalisation offers small and medium-sized companies endless opportunities, and direct mail marketing is a good...
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Read the lastest news and views from bakergoodchild
Praise a Postie
You’ll find them at your front door most days the week, they’re a walking pillar of the community and, come rain or shine,...
4 Shocking Direct Mail Campaigns
Direct mail campaigns need not be boring, in fact, the more interesting and unique your mail campaign, the more likely it...
The Rise and Fall of Post Animals
Imagine a world where drones are hand-delivering Joe Wicks' 74th recipe book, self-driving Amazon electric vans are...
Post a Child – The True Story of Mailed Minors
If your childhood was anything like mine, your parents would often threaten to box you up and send you away if you...
What is postcard marketing?
The resurgence of direct mail marketing has added an additional string to the bow of marketers who have spent recent years...
The Strangest Things You Can Send in the Post
We all know checking the mail every day can be a frightening experience, dreading the thought of seeing those council tax...
Non-Profit Organisations and Direct Mail
What are Non-Profit Organisations? Non-Profit Organisations, or NPO’s, are legal entities where all money earned, or...
Don’t be a nuisance, be direct!
Top UK businesses Sports Direct, Saga and We Buy Any Car fined £495K for unethical marketing practices. They used email...
A Guide to GDPR
What is GDPR? GDPR, or the General Data Protection Regulation, is a privacy and security law that was passed as EU law and...
A Brief History of Customer Feedback
Back in 1750BC, the first documented case of a customer complaint was chiselled onto a clay tablet. The customer,...
The Importance of Brand Relevancy
The ‘landscape’ that all businesses operate in is constantly changing and adapting – the continuous rise in online...
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