Royal Mail has released the last recommended posting dates for Christmas 2023, providing ample opportunity for last-minute...
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Direct Mail and the Environment: Green Practices for Sustainable Marketing
Let's talk sustainable direct mail! In a world where climate change becomes more palpable by the second, sustainability in...
How Personalised Direct Mail Strategies Can Boost Customer Retention and Loyalty
What if we told you that direct mail could become your secret weapon in fostering brand loyalty, customer retention, and...
Business Mail vs. Regular Email: A Comparative Analysis
In a 2021 study by Statista, 34 percent of businesses invested 21 to 40 percent of their marketing budget on email...
How Much does Direct Mail Cost?
How Much does Direct Mail Cost? You're reviewing your marketing budget and are considering adding direct mail to your...
Digital Dividends of Direct Mail: Physical mail vs. Digital attention
For decades, one of the main reasons digital media has been sold as a more effective advertising solution than direct mail...
Leveraging Print Media to Gain a Competitive Advantage
Social media, emails, and push notifications—these are some of the most common ways that brands bombard their audience on...
The Impact of Print Media on the Coca-Cola-Pepsi War
For decades, the Coca-Cola and Pepsi have been fighting to win over the hearts and taste buds of consumers world-wide....
Is the Pendulum Finally Swinging Back to Print? Analysing the Rise in Consumer Preference for Print Media
In a world dominated by screens and pixels, a remarkable shift is taking place - the triumphant return of print media. You...
Wholesale postage Increases in Business Mail and Admail Prices: A View from bakergoodchild
It's with a considerable level of disappointment that we note the double-digit increase in the prices for both business...
Unlock Brand Loyalty from a Digital World: Why Big Brands are Re-visiting Direct Mail
Unlock Brand Loyalty from a Digital World: Why Big Brands are Re-visiting Direct Mail We live in a world where everything...
Take a Trip Through Time! A History of International Mail and Why It Still Matters for Modern Day Marketing
From ancient messengers to modern-day marketing, the story of international mail is an epic saga that continues to shape...
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