For decades, the Coca-Cola and Pepsi have been fighting to win over the hearts and taste buds of consumers world-wide....
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Read the lastest news and views from bakergoodchild
Is the Pendulum Finally Swinging Back to Print? Analysing the Rise in Consumer Preference for Print Media
In a world dominated by screens and pixels, a remarkable shift is taking place - the triumphant return of print media. You...
Wholesale postage Increases in Business Mail and Admail Prices: A View from bakergoodchild
It's with a considerable level of disappointment that we note the double-digit increase in the prices for both business...
Unlock Brand Loyalty from a Digital World: Why Big Brands are Re-visiting Direct Mail
Unlock Brand Loyalty from a Digital World: Why Big Brands are Re-visiting Direct Mail We live in a world where everything...
Take a Trip Through Time! A History of International Mail and Why It Still Matters for Modern Day Marketing
From ancient messengers to modern-day marketing, the story of international mail is an epic saga that continues to shape...
Unlocking the Power of Direct Mail Marketing for Your Business -Why Customers Trust Physical Mail Over Email
Why Customers Trust Physical Mail Over Email Are you tired of hearing crickets when sending out emails? While email...
The Carbon Footprint of Mail: by Royal Mail Marketreach
We know you want to save the planet just as much as we do. And guess what? Mail campaigns don't have to be bad for the...
Breaking News: Royal Mail Reach Agreement With CWU
What’s happening? Royal Mail’s 115,00+ staff, represented by the Communications Workers Union (CWU), have been taking part...
How Direct Mail is Driving Gen Zs and Millennials Online
There’s a common misconception that the preference of Millennials and Gen Zs is to be communicated with via a...
Ways to streamline your printing and mailing process
Processing print and mailing campaigns can be a real headache for businesses. Time-consuming manual tasks, backlogs of...
How to drive postage efficiencies and make your budget work harder for you
Anyone who has analysed the price breakdown of a Direct Mail or Transactional Mail...
bakergoodchild: How to reach international audiences with direct mail
bakergoodchild: How to reach international audiences with direct mail Have you been considering using direct mail in your...
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