Why Customers Trust Physical Mail Over Email Are you tired of hearing crickets when sending out emails? While email marketing continues to overwhelm user inboxes and make little impact, physical direct mail stands out in ways that digital communication simply can't...
We know you want to save the planet just as much as we do. And guess what? Mail campaigns don't have to be bad for the environment. Let's dig into the carbon footprint of mail. Environmental experts WSP, commissioned by marketreach, discovered some fascinating...
Ah, the good old direct mail campaign. It may seem like a thing of the past but don't count it out yet. Customer direct mail can still be a powerful tool in your marketing arsenal if executed correctly. Using direct mail as part of your CX campaign can help you break...
What’s happening? Royal Mail’s 115,00+ staff, represented by the Communications Workers Union (CWU), have been taking part in industrial action since August last year, which caused significant disruption to the postal market, particularly over the festive period. The...
Unlocking Customer Loyalty for Retailers: How Direct Mail Can Play a Vital Role in Reducing Customer Churn For most businesses, a key factor preventing growth is a lack of customer loyalty, which results in customer churn. As dated as the analogy of the ‘leaky bucket’...
Are you looking for improved efficiency and a more seamless process when it comes to managing your printing online? If so, then Web2Print technology maybe just what you need. Our advanced system allows you to easily customise, edit and order your print materials at...
There’s a common misconception that the preference of Millennials and Gen Zs is to be communicated with via a digital-first approach, but what if we told you that an engaging piece of direct mail can be just as effective. A recent study by JICMAIL has highlighted the...
The word Hybrid can seem like a buzz word in 2023, we now drive Hybrid Vehicles and have Hybrid Working arrangements. We have made these adaptations with the future in mind, but one thing that is still stuck in the past, is the way in which businesses perceive and...
Processing print and mailing campaigns can be a real headache for businesses. Time-consuming manual tasks, backlogs of unprinted documents, and frustrated colleagues and customers are just some of the consequences of inefficient printing and mailing processes....
The missing piece to the puzzle In an age where consumers are seeing more advertisements than ever before, getting your message to be relevant, within budget and engaging can often seem to marketeers like a puzzle. Personalisation may just be the missing piece in that...
Having the right printing, mailing, and postage supplier is essential for many growing business - but how do you choose the right one? Here are a few tips from the experts at bakergoodchild. Define your needs - what do you need to be printed, mailed, and posted?...
Anyone who has analysed the price breakdown of a Direct Mail or Transactional Mail campaign will know that postage almost always makes up the majority of the cost behind these communications. With domestic and international...