As 2025 wraps up, it’s time to take stock. For marketers, this year has been defined by tightening budgets, rising digital...
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Read the lastest news and views from bakergoodchild
Why Direct Mail Still Drives Results in the UK Automotive Industry
In a sector as fast-moving (literally) and fiercely competitive as UK automotive, standing out isn’t just about great...
Investing in Tomorrow: How bakergoodchild’s New Presses Signal a Smarter Print Future
Predictions of print’s decline have been circulating far and wide for over a decade, and yet the opposite is becoming...
If Print’s Dead, Why Did the UK Government Just Spend £900m on It?
For years, we’ve been told that print is on the way out - replaced by cloud systems, digital workflows, and inboxes that...
Why Print Still Wins Trust in a Digital World: The Psychology Behind Tangibility
In a world overflowing with clickbait, pop-ups, and social posts that you glance at for a second before scrolling, one...
Navigating GDPR in Direct Mail: How Data Cleansing & Tech Ensure Compliance (and Confidence)
When it comes to marketing, trust matters just as much as results. Customers want to know their personal data is safe, and...
Exploring Variable Data Printing & Personalisation in Direct Mail
“Digital clutter” now numbs audiences, but physical mail that feels personal has power. While traditional mass mail...
What is Direct Mail and How Does This Marketing Technique Work?
In our increasingly digital world, direct mail stands out by cutting through the noise and delivering real, tangible...
How to Measure Direct Mail ROI: Tracking, Attribution & Reporting
One of the biggest misconceptions about direct mail is that it’s difficult to measure. In reality, modern direct mail can...
USO Reform: What It Means – and Why You Don’t Need to Worry
The upcoming changes to the Universal Service Obligation (USO) have understandably raised a few questions. While it is...
What is a Mailing House & What Should You Expect?
The term mailing house might sound a bit old-fashioned and somewhat misleading. No, it’s not a house, and it’s not just...
How Technology is Changing Direct Mail in 2025
In a world saturated by screens, it's easy to believe that the days of printed media are numbered. But this assumption is...
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