Predictions of print’s decline have been circulating far and wide for over a decade, and yet the opposite is becoming...
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Read the lastest news and views from bakergoodchild
If Print’s Dead, Why Did the UK Government Just Spend £900m on It?
For years, we’ve been told that print is on the way out - replaced by cloud systems, digital workflows, and inboxes that...
Why Print Still Wins Trust in a Digital World: The Psychology Behind Tangibility
In a world overflowing with clickbait, pop-ups, and social posts that you glance at for a second before scrolling, one...
Navigating GDPR in Direct Mail: How Data Cleansing & Tech Ensure Compliance (and Confidence)
When it comes to marketing, trust matters just as much as results. Customers want to know their personal data is safe, and...
Exploring Variable Data Printing & Personalisation in Direct Mail
“Digital clutter” now numbs audiences, but physical mail that feels personal has power. While traditional mass mail...
What is Direct Mail and How Does This Marketing Technique Work?
In our increasingly digital world, direct mail stands out by cutting through the noise and delivering real, tangible...
How to Measure Direct Mail ROI: Tracking, Attribution & Reporting
One of the biggest misconceptions about direct mail is that it’s difficult to measure. In reality, modern direct mail can...
USO Reform: What It Means – and Why You Don’t Need to Worry
The upcoming changes to the Universal Service Obligation (USO) have understandably raised a few questions. While it is...
What is a Mailing House & What Should You Expect?
The term mailing house might sound a bit old-fashioned and somewhat misleading. No, it’s not a house, and it’s not just...
How Technology is Changing Direct Mail in 2025
In a world saturated by screens, it's easy to believe that the days of printed media are numbered. But this assumption is...
What Can You Send in the Post?
Ever stood in front of a parcel box or Post Office counter and asked yourself: “Can I actually send this?” You’re not...
bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters
At bakergoodchild, sustainability is a lot more than a buzzword - it’s a business commitment. We’re proud to announce that...
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