In our increasingly digital world, direct mail stands out by cutting through the noise and delivering real, tangible...
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Read the lastest news and views from bakergoodchild
How to Measure Direct Mail ROI: Tracking, Attribution & Reporting
One of the biggest misconceptions about direct mail is that it’s difficult to measure. In reality, modern direct mail can...
USO Reform: What It Means – and Why You Don’t Need to Worry
The upcoming changes to the Universal Service Obligation (USO) have understandably raised a few questions. While it is...
What is a Mailing House & What Should You Expect?
The term mailing house might sound a bit old-fashioned and somewhat misleading. No, it’s not a house, and it’s not just...
How Technology is Changing Direct Mail in 2025
In a world saturated by screens, it's easy to believe that the days of printed media are numbered. But this assumption is...
What Can You Send in the Post?
Ever stood in front of a parcel box or Post Office counter and asked yourself: “Can I actually send this?” You’re not...
bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters
At bakergoodchild, sustainability is a lot more than a buzzword - it’s a business commitment. We’re proud to announce that...
What is Hybrid Mail and How Does This Solution Work?
Effective communication and marketing have become crucial for any and all businesses, and in 2025, hybrid mail just fits...
Guide to Direct Marketing Advantages and Disadvantages
Direct marketing is a winning strategy for businesses wanting to connect directly with their audience. From personalised...
How Bulk Mail Can Maximise Your Marketing
We’re living in the digital age; there’s no doubt about it. Direct mail might seem like an old-school marketing approach...
Boosting Engagement with Custom Postcard Campaigns
In a world overflowing with digital content, physical mail can feel...
What is Direct Marketing & How Can it Improve Your Campaigns?
As the term suggests, direct marketing involves communicating directly with a...
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