Direct mail is a fantastic way to market yourself to both your current and prospective consumers. The following 5 methods for your direct mail marketing campaigns will lead to great results if undertaken effectively.

1. Personalised Direct Mail Marketing Campaigns

There are many benefits to personalising your direct mail marketing campaigns. Considering generic direct mail is more likely to be discarded, personalising your direct mail marketing campaign will improve its performance and encourage customers to engage with mail, and drive results.

Additionally, when compared to alternative marketing channels such as emails, direct mail is seen to provide a more reliable. By personalising physical direct mail by including names of recipients, marketing appears professional and safe at the same time.

2. Use postcards for marketing

Postcard marketing is a type of direct mail marketing that uses postcards as well as other printed materials such as coupons and announcements. Businesses may use postcard marketing to reach a specific, targeted demographic while also creating distinctive campaigns that will leave a lasting impression on buyers. It’s a perfect direct mail marketing method for acquiring new customers in a new location or marketing new items or services in general.

For more information about the benefits of postcard marketing, click here.

3. QR codes

Call to action is vitally important for marketers to consider when creating marketing campaigns. There are several techniques to ensure that the reader does what you want them to do. Bold fonts and vibrant colours on your postcards or mail are good for highlighting your call to action, but how about including a QR code?

QR codes had all but lost relevancy in recent times, until the pandemic forced consumers and marketers alike to change how they purchase and sell products and services. After lockdowns, QR codes provided consumers the chance to interact with printed media without having to touch potentially infected menus and physical media. The new lease of life means that it has returned as a viable CTA method. Including a QR on your direct mail marketing is a great idea for future campaigns.

4. Incorporate different shapes and folds

The contents of your marketing are clearly imperative to the success of each and every campaign. The format in which you communicate is just as crucial as the message itself. Simple sheets of card may not cut it. Here’s a few shapes and folds that should be considered for your next prints:

• Folding – DL, A5, Cross-fold, Gate Fold
• Die Cutting
• Creasing, Scoring and Perforating
• Stapling and Booklet Stitching
• PUR Binding
• Full Bleed Trimming
• Special laminate finishes
• UV detailing
• Tab Sealing

5. Incentivise responses

Everyone loves a good deal, which is why include them in your direct mail campaign can enhance the chances of your audience responding to your CTA. Adding a sale coupon to a retail-led direct mail campaign, for example, dramatically boosts the chances of your audience making a purchase. In other industries, a free consultation could be offered to persuade a potential customer to make that first contact with your company.

Loyalty programs are another example of incentives that should be considered for organisations in certain industries. Extra benefits, such as free shipping, expedited service, or continuous savings, can be offered through loyalty programmes. These programmes are an excellent method to generate a qualified customer database for focused marketing, in addition to building brand loyalty. They also make your customer feel special because they are a member of a select group that receives perks not available to the general public.

Contact us today or ring us on 08006121972 to see what direct mail campaign could work for your company.