If you’ve been looking for ways to improve your direct mail and generate higher response rates, you’re probably aware of the importance of personalisation.
Personalising your direct mail by using recipients’ names and including special offers is a fantastic way to encourage them to make that all-important call to action.
The trouble is that in order for your personalised direct mail to have an impact on recipients, they’ve got to actually open it first. If your direct mail looks like any old piece of mail, there’s a high chance that it might be binned or recycled, before it’s even been read.
So what can you do to stop this from happening?
Well, our advice is to personalise your direct mail envelopes with handwritten and calligraphy fonts.
Using calligraphy to address your direct mail
If you want your direct mail to get opened and read, you need to make sure that the envelope does not look like your average piece of direct mail. Whilst you’re unlikely to have the time to address each piece of direct mail yourself, with your own handwriting, there is another alternative and that’s to print it on using handwritten and calligraphy fonts.
Using coloured fonts in this style will give your direct mail envelopes a handwritten effect. This will not only catch the eye of recipients when sorting through their mail but also encourage them to open it up and see what’s inside.
Adding a personal touch
We don’t know about you, but for us, there’s something a little extra special about handwritten letters than those that have been typed and printed. Whilst we’re not expecting you to hand write your direct mailings, using handwriting-style and calligraphy fonts can help to give your direct mail that special, personal touch.
It will automatically make recipients feel like they are important to your business and will also show that you take pride in your appearance, both of which can go a long way in gaining customers’ trust and business.
Boost response rates
Increasing the likelihood of people opening your direct mail by using handwritten fonts on the envelope will consequently boost your response rates, as more people will be reading your mailings and seeing what you have to offer them. If you are looking to generate a great ROI from your direct mail campaigns, it’s certainly worth investing in the appearance of your mailings and making use of handwritten and calligraphy fonts to give them a unique edge.
Need a little help designing your direct mail? Get in touch with Baker Goodchild to discuss options available to you.
Image Credit: Olarte Ollie