As businesses, we praise the speed and ease of email, social media, and Google Ads—with campaigns sent to millions in seconds, what’s not to love? Yet, as social media algorithms continue to evolve and an increasing number of marketing emails end up in the spam folder, postage services are starting to look like one of the best methods to secure your global reach.

In this post, we’ll explore the hidden power of the postal service and how it can be the smoking gun in your next targeting campaign.

Why Use Postal International Services?

In 2023, it’s estimated that 1 in every 6 emails end up in the spam folder, meaning that close to 17% of your email marketing efforts never even make it to your customer’s inbox.

On the other hand, 100% of your marketing efforts through postal international services will land on your customer or prospects doorstep. Even if they decide to toss it in the bin, they have a much closer interaction with it than those junk-destined emails!

Now that you’re convinced that the postal service could be a very fruitful marketing ally, let’s break down the steps to expanding your company’s reach.

Steps to Reaching an International Audience with the UK Postal Service

So, the next question is, “How do you make sure that your postal international strategy doesn’t end up in the recycling bin?” Here are some of the key factors to consider when integrating the postal service into your marketing strategy:

1.    Research

Research and identify target international markets where your product or service has the greatest potential demand. This will help you understand the local nuances, preferences, and buying behaviours of your target audience.

2.    Get Creative & Customize

Use your insights to develop localised marketing messages and materials that resonate with your international audience.

3.    Choose A Trusted Service

Partner with a reliable and reputable postal service provider that offers international options. Make sure they are open to helping you optimize your packaging to ensure it aligns with the international market’s preferences and regulations.

4.    Collaborate

Explore opportunities for collaboration with local influencers or brand ambassadors in your target markets.

5.    Analyse & Adjust

Continuously monitor and analyse the performance of your marketing efforts, making necessary adjustments based on feedback and market trends. This includes leveraging responses and follow-through from international customers to showcase the success and satisfaction of your global audience.

Common Mistakes to Avoid

Before you run off to find your trusted postal service partner, we wanted to mention a few common mistakes that can hinder your marketing reach:

• Neglecting to tailor your marketing messages and materials to suit the culture and buying behaviours of your international audience—this can result in messages that fall flat or, in the worst case, offend potential customers.
• Overlooking the power of localization. It’s crucial to invest in translating and adapting your marketing content to resonate with your target market in their native language.
• Skimping on the reports and analysis to adjust your marketing strategies. If you don’t know what’s working, how will you know how to allocate your resources and design for a more successful future run?

Think BIG with a Postal Service on Your Side

In a world where borders are no longer barriers, reaching an international audience has become an essential aspect of business growth. By harnessing the power of postal services in your marketing strategy, you can tap into new markets, connect with diverse customers, and propel your brand to global success.

So, gear up, think big, and let the postage services be your passport to international marketing success. The world is waiting – it’s time to go global! Get in touch with the bakergoodchild team today.