As the big day approaches, and it’s almost time for a visit from the man in red, all that’s left for us here at Baker Goodchild to say is Happy Christmas to everyone and thanks for your continued support throughout 2015.
With the posting deadlines for this year’s Yuletide now passed, hopefully you’ve managed to organise your last campaign of the year and are already thinking about how to start 2016 with a bang.
Successes of 2015
Now is the perfect opportunity to look back at 2015 and celebrate the successes of the past year. And although there have been lots of positives, there’s no question that direct mail has been one of the real winners.
Numerous studies have shown that direct mail reaches lots more potential customers, with up to nine out of every 10 recipients opening the envelope. Response rates are also excellent, particularly when combined with digital channels or using technology such as QR codes.
When other channels such as TV or radio advertising have been supported by a direct mail campaign, the response rates have also been enhanced compared to when used in isolation. This aptly demonstrates the accessibility of direct mail.
Baker Goodchild have managed many direct mail campaigns in 2015 and have invested a good sum in equipment to serve existing and future clients quickly and effectively.
In the beginning of 2015 we upgraded one of the Kern 2000s to a Kern 2500 to increase our capability for larger volume jobs. With speeds of up to 12,000 cycles per hour the new version gives us a lot more confident on handling 100k campaigns. It also introduced 2D integrity which allowed us to enclose a lot more complicated jobs. Following the big success of the first install, we then upgraded the second 2000 to another 2500 increasing our capacity by a third. This allowed us to reduce shifts and utilise operators elsewhere.
We also increased our fleet of AJ3800 (Astrojet’s) giving us a total of three AJ3800s. We invested in even more mono printers by introducing a vacuum fed system (Konica Minolta IEO). This gave us more flexibility with stock and helped improve the flow of work due to larger volumes. Finally, we introduced a Morgana Creaser to improve our in-house ancillary capability.
What we’ve offered
Here, at Baker Goodchild, we offer a huge range of services from management of your data to helping to organise and run your bulk mail and personalisation needs. During 2015 we’ve helped lots of organisations to run extremely successful direct mail campaigns, for both large and smaller budgets, saving you money as well as the planet, using our environmentally friendly materials.
Baker Goodchild are one of the leading mailing houses in the UK and during 2015 we’ve helped lots of businesses, both established and new, with their data, printing and postage needs. Using our state of the art software, we’ve helped businesses slash their costs while simultaneously improving their efficiency, with tailored solutions designed to fit. From data cleansing exercises to managing full direct marketing print runs, we’ve been privileged to have played a part in many successes over the past 12 months.
Are you ready for 2016?
With Christmas nearly here, there’s no time to pause for breath as we get ready to move into 2016 and prepare for another busy year. So from all the team here at Baker Goodchild it just remains for us to say have a very Merry Christmas and we look forward to seeing you again in the New Year!
So why not let Baker Goodchild play a part in your exciting year of direct mail in 2016. We’d love to hear from you and can help create an effective strategy for the year ahead.
Image Credit: Paper Cut Cards