2016

What does 2016 hold for Direct Mail?

In News by olga

We welcome the New Year discussing the confusion around various mailing options, the new revised postage prices and products, and two Direct Mail tips to help you kick start 2016.

Choosing the Best Mailing Service

Did you know that to send a standard C5 size letter in the post to a UK address, Royal Mail alone has over 100 different products with different prices to choose from; each with their own rules and criteria? Add the rest of the postal operators such as Whistl, Secured Mail, UK Mail, Onepost and others and the list of options gets very long indeed.

With so many options how can one know what package fits their direct mail needs? Well, you don’t have to. Mailing houses like us know all the mailing options inside out as that’s what we do, every day for the last 22 years.

Beat the 2016 Postage Price Rise

The good news is that you don’t have to be an expert in Postal Services to ensure you’re using the right option for your mail: bakergoodchild will do that for you. Even after the 2016 price rise you may pay less than you pay right now, or even last year. Yes, from January 2016 Royal Mail is raising postage rates. Not to worry. We have done our homework and found the best options to send your Direct Mail Campaigns on time while keeping the prices low.

Two Tips to Start 2016

Not having to worry about postage rates you can focus on how to make your Direct Mail Campaign more effective. Here are two aspects which tend to get overlooked:

1. Design your campaign with print in mind. Make sure the designer or agency who have been assigned to bring your direct mail campaign to life, understand print. More often than not, a lot of effort is being put into designing a really beautiful direct mail piece and the actual print ends up looking completely different than expected. Similar with postage rates, the various printing options and techniques require an expert who will advise on the colours, paper, creasing and so many other elements which could go wrong. That’s why at bakergoodchild, we have a dedicated Print Manager, with more than 22 years of experience in print.

2. Choose you mailer size carefully. An oversized direct mail piece can throw postage costs off the charts. One panel less in your concertina or slight size adjustment could be the difference between a small and large letter, saving you a few hundred to a few thousand pounds, depending on the quantity. In many cases the message could be delivered as clear and loud through a C5 self-mailer.

Contact us now to discover how much you could save and get expert advice on your next Direct Mail Campaign.