[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Much like cleaning your home, cleaning up your data can be time consuming and tedious. Unfortunately, it’s just one of those things that you have to do.

The longer you put off cleaning up your data, the worse and worse it will get. Poor quality data is like a ticking timebomb and if you’re not careful it may just explode.

Here we’ll take a look at some of the ways poor quality data can negatively impact your business.

[/cs_text][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false”]Poor quality data = poor business decisions[/x_custom_headline][cs_text]Poor quality data will lead to a bad analysis, which can ultimately lead to disastrous business decisions. No business can afford to make bad decisions, so keeping your data clean is an absolute must! [/cs_text][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false”]Unhappy customers[/x_custom_headline][cs_text]Bad data doesn’t just affect your business but your customers too. If you’re sending out mailings to customers that no longer want to receive them, you’re going to end up making a lot of people very unhappy. There’s also a risk sending out mailings to people who no longer live at the address you have on file or even worse, are no longer alive.

Poor quality data can cost your business both money and its reputation. Get it cleaned up!

[/cs_text][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false”]Legal implications[/x_custom_headline][cs_text]There are also potential legal repercussions for holding inaccurate data on UK citizens. If you are holding and using dirty data you will be breaching the Data Protection Act and could end up being investigated and fined. A big investigation is not only going to be disruptive and costly for your business but also damaging to its reputation. Stay on the right side of the law by keeping your data squeaky clean. [/cs_text][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false”]Don’t leave it too long![/x_custom_headline][cs_text]Data cleansing tends to be one of those jobs that businesses keep putting off. As we said before, the longer you leave it, the worse it gets, so it’s better to get on top of it now and sort out the problems, before they explode and leave you trying to pick up the pieces.

The first thing you will need to do is perform an audit on your data. You will then need to cleanse any dirty data you have and come up with procedures to keep your data clean on an on-going basis.

Need a little help? That’s what we’re here for! Get in touch with Baker Goodchild to find out more about our data cleaning services .