Political mailings: made for manifesto announcements

bakergoodchild has developed a strong reputation in the industry for political mailings, which now represent a large proportion of our work, especially in the build up to an election.

We know just how influential direct mail can be for political campaigns, ensuring the key points of a manifesto come through with articulate, impactful mailings that answer key questions and outline key policies. We’re one of the very few mailing houses in the country that regularly works with groups and individuals in the political sector, so we understand just how important it is to ensure mailings are sent out on time and on budget, reaching a party’s ideal audience quickly and efficiently.

The impact direct mail can have in politics

According to the DMA (Data & Marketing Association) in 2018, 57% of people opened an addressed mail when it just arrived and 20.8% opened it within a twenty-eight day period. These statistics alone show just how influential direct mail can be in broadening the reach of a particular message, whilst ensuring it’s received in good time. We also appreciate that political colours are extremely influential representing a political ideology, movement or party, and bakergoodchild can ensure your political mailings are flawlessly printed with strong colours that are designed to make a positive impression.

High volume direct mail

Why choose bakergoodchild for political mailings?

It’s not just our experience that sets us apart from competitors. bakergoodchild has the people, facilities and equipment required to deliver high volume, fast turnaround mailing, personalisation and fulfilment. We’re also best placed to ensure you get the lowest possible postage costs for political mailings, saving more of your hard-earned budget, whilst the quality of our print is unrivalled in the industry. We can supply anything from posters to leaflets, letterheads and postcards, so no matter how far and wide you’d like to send your message; we can deliver a complete solution in perfect time. We also hold a number of certifications and memberships, such as:

  • Birmingham Chamber of Commerce
  • DMA (The Direct Marketing Association)
  • IPIA (The Independent Print Industries Association)
  • ISO 27001 Information Security Certification
  • ISO 18001 Health and Safety Certification
  • ISO 9001 & 14001 Quality Certification
  • MCA (The Mail Consolidators Association)
  • PPA (The Professional Publishers Association)
  • SMP (Strategic Mailing Partnership)

Call bakergoodchild on 0800 612 1972 to discuss
the requirements for your next direct mail campaign.


From election campaigns to ongoing communications

For most political parties, it’s not only essential to be driving key policies in the build up to elections, but to ensure their message comes through loud and clear all year round, building support and giving valuable updates to loyal supporters. We can therefore help play a pivotal role in your overall strategy for success, with political mailings a key part of a much larger campaign. Our complete range of services meet our very own stringent internal quality framework, as well as ISO 9001, 14001 & 27001 standards.

If you’d like to learn more about us and how we can help your political party, please call our friendly team today on 0800 612 1972 or send us a message and we’ll be in touch shortly.




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