Quality and Quantity – the Importance of Both in Direct Mail Response Rates
If you look at response rates to direct mail campaigns, or any marketing campaign for that matter, generally the statistics are simply measured as a percentage of people that responded. However, bigger is not always better, and these statistics don’t always show the quality of these responses. How many customers actually ended up purchasing? How … Continue reading Quality and Quantity – the Importance of Both in Direct Mail Response Rates
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed