Customer communications industry expert, Paul Brough has been announced as the new Managing Director for bakergoodchild.
Paul brings a wealth of managerial knowledge and experience to bakergoodchild’s business model, working in various roles for over 20 years in the customer communications sector helping to shape strategic direction and business growth.
Paul Brough previously worked as CEO for Opus Trust Marketing, which he aided in growing from £15m to £26.5m turnover over a five-year period and established their postal service division which has fast become a significant part of the business. He brings significant and valuable knowledge in the transactional, postal and digital services space and will put this to use to broaden bakergoodchild’s products and services over the coming years.
Paul Brough comments, ‘I am delighted to join bakergoodchild, a company that has established excellent foundations for further growth, which will be the main area of focus over the next five years. I am very impressed with the dedication of the staff and the secure facilities, processes and accreditations bakergoodchild has gained. The level of investment in people, equipment and software to date has been impressive and I join at an exciting time for the business.’
Chair and founder, Bruce Thomson, states that, ‘we are delighted with the appointment of Paul Brough as Managing Director. Paul has dedicated the last 25 years of his career to the customer communications industry and brings with him a great level of expertise and track record of success which will help us continue to move our business forward. We have an ambitious growth strategy over the next five years and Paul adds the right level of commercial and leadership experience we require to help us deliver on our objectives. He will help to shape up our existing marketing services and develop new ones, so we can increase our market value in delivering a more valued partnership to our customers.’
He continues in saying, ‘the business has been growing well over the last three years and even with GDPR and the continued rise of digital marketing techniques, we managed to show progression in the market. I am very excited Paul has come on board to lead the team and am really looking forward to the opportunities ahead.’
bakergoodchild is moving forward in its venture to make full use of digital and physical mediums by strategically investing over £1m in the last 18 months in various technologies to help improve quality and manage greater and more diverse work.