If you are looking for a way to drive down the cost of your direct mail, brochure or catalogue mailings, then bulk mailing is the answer. Sending out your mailings in bulk will enable you to benefit from large discounts but you need to make sure you meet the minimum thresholds. For Royal Mail this is 10,000 letters or 20,000 large letters.
See below for more expert tips on how to get maximum value from bulk postage:
Make sure your addresses are accurate
Sending out mailings to the wrong address wastes a significant amount of money. Keep your customers’ details up to date by implementing a strict data cleansing process. This includes removal of goneaways, duplicate records, deceased records and will also correct errors within captured data.
Pre-sort your mail
Sorting the mail before sending it to the carrier will greatly reduce your costs. We recommend sorting your mail by postcode and we operate to the Royal Mail’s Mailmark scheme.
Don’t lick stamps
There’s no need to lick and stick a stamp on each mailing. You can actually save time and money by utilising pre-printed stamps or franking machines. Trust us, it’s much more convenient!
Consider the shape, size and weight
Do you know that the shape, size and weight of your mailings will affect how much it costs you to send them? We recommend using conventional shapes like rectangular mail, as it’s usually cheaper to send that weird shapes like triangles, hexagons and stars. The others may be great for marketing appeal but they will increase the cost of your campaign.
In terms of size, it’s a case of the smaller the better. Try and make your mailings as small as possible in order to save costs. The same goes for weight. The lighter your mailings, the cheaper they’ll be to send. Just make sure you don’t compromise on your marketing message.
We have written more on this topic in our article “Mail sizes and dimensions the options available”.
Outsourcing to a bulk mailing house
We understand that as much as businesses want to save money, not all of them have the in-house resources to carry out bulk mailing. This is why we provide a bulk mailing service to businesses of all sizes, this is a standard service of a mailing agency.
By outsourcing bulk mailing to the bakergoodchild mailing agency, you’ll not only benefit from extremely low prices (as we are able to buy delivery slots in bulk) but also high-quality data cleansing, quick turnaround times, reduced labour costs and expert account management.
We also have arrangements in place with postal carriers to save money off the cost of postage. Following the removal of Royal Mail’s monopoly for UK postal services, there are many carriers to choose from, consultancy is required to choose the best carrier for your particular campaign and requirements. We can advise on a per project basis and save money each time.
For further information, you can also see: https://www.bakergoodchild.co.uk/how-to-save-money-through-bulk-mail-fulfilment-solutions/ and also the infographic – outsourcing to a mailing house.
Try bakergoodchild the mailing house for bulk postage
bakergoodchild is basically your one-stop shop for bulk mailings. We provide an end-to-end service that covers all aspects of bulk mailing. For more information, give us a call on 0800 612 1972 or complete our contact form.