Data quality and accuracy
With 92% of companies admitting their contact data is inaccurate and 66% companies saying bad data affects their business, there’s a high chance that your data may not be as accurate as you think.
Data quality is not something your business can afford to compromise on. Not only can it lead to increased costs but it can also get you into trouble with the law. Companies in the UK are required to keep their data accurate and safe. Those that don’t risk getting a hefty fine and you don’t want that do you?
Using a data cleansing service
The good news is that it’s not difficult to clean up your data. If you haven’t got time to regularly refine and enhance your data in-house, you can always outsource it instead.
Here are some of the key benefits of using a data cleansing service:
1. More efficient use of time
Many companies find it beneficial to outsource data cleansing to professionals with the knowledge, skills and resources to do a good job. It means they can achieve a high level of data quality, whilst giving their own employees more time to focus on core company activities.
2. Fast delivery
Data cleansing can be a lengthy process and it’s something you might not have time to do in-house. The good news is that professional companies usually offer a quick turnaround on data cleansing, so you can get access to the information you need in a timely fashion.
3. Improved compliance
Data cleansing services are designed to help businesses achieve full compliance with legislation and standards. Use a professional data cleansing service and you can have the peace of mind that you will always remain on the right side of the law (in terms of data).
Benefits of cleansing your data
From increasing profitability through better targeting to achieving increased customer satisfaction, there are many ways that data cleansing can benefit your business. If you are looking to improve your direct mail campaigns, achieve higher levels of compliance and increase the productivity of your workforce, data cleansing is the answer.
Separate yourself from the 40% of companies found to have inaccurate data.
For more information about our data cleansing services and how they can benefit your business, please get in touch with Baker Goodchild on 0800 612 1972 . We’ll remove the duplicates, the deceased and the disinterested from your contact list, so you can improve the effectiveness of your direct mail and marketing campaigns.