How does direct mail help in elections?

In by Gunvinder Bhogal

Following the announcement that the UK is set for a general election on 12th December 2019, we thought it was timely to discuss electoral mailing. How does it work and how can the services we offer help to get the most out of your direct mail political campaigns?

We know just how important direct mail can be for political campaigns, ensuring the key points of a manifesto come through with impactful mailings that answer key questions and outline policies. We’re one of the very few mailing houses in the country that regularly works with groups and individuals in the political sector, so we understand just how important it is to ensure mailings are sent out on time and on budget, reaching a party’s ideal audience quickly and efficiently.

Cost savings with bulk mailing

A key consideration when going into an election is reaching the widest audience while simultaneously keeping your campaign as cost effective as possible. By working with bakergoodchild, your electoral mailing campaign will make the most on savings when it comes to postage costs. It has been a priority for us over the years to establish contracts with major carriers so we can pass on the discounts to you. It may come as no surprise that this will be far cheaper than buying directly.

During the election period, your organisation can make substantial savings on overall postage cost and could also provide postal consultancy for areas such as weight and size. Whether its for local constituencies, national and international mailings, we can offer you a cost-effective election mailing campaign.

Candidate free mailing to every eligible elector

If you weren’t already aware, MPs and their competing candidates are entitled to one free of charge posting (the stamp/postage is free) to every eligible elector. If you’re looking for value for money, contact bakergoodchild today to discuss how we can use this strategy to help your campaign.

Ideas on what to send

The benefits of using direct mail within your election campaign does not stop at implementing services that establish great savings. Direct mail gives you the opportunity to be creative with what you send out to your target audience. By working with bakergoodchild, we can create your election mailings from concept to completion – working with design, printing and final mailings. The sheer variety of content you can send out to entice your audience is numerous; here are just a few examples of electoral mail that can be a great benefit to your campaign:

  • Election newsletters – over the coming weeks, political parties and other organisations tend to send out newsletters clarifying key issues affecting the constituency, the region and the nation.
  • Information leaflets – It can be a valuable asset during election time to send out eye-catching information leaflets to a database list of the audience you wish to target. We also appreciate that political colours are extremely influential representing a political ideology, movement or party, and bakergoodchild can ensure your political mailings are flawlessly printed with strong colours that are designed to make a positive impression.
  • Manifestos – bulk mailing those all-important manifestos is a great strategy for spreading your election message to a wider audience.
  • Election materials – when it comes to printed materials, we can send your election documentation across the UK to voters, the press and other interested parties. According to the DMA (Data & Marketing Association) in 2018 57% of people opened an addressed mail when it just arrived and 20.8% opened it within a twenty-eight day period. These statistics alone show just how influential direct mail can be in broadening the reach of a particular message, whilst ensuring it’s received in good time.

During an election campaign, timing is everything. Thanks to a fixed deadline and need for fast turnaround, time really is of the essence. At bakergoodchild, our team can agree on these fixed timescales to ensure your project is completed within the appropriate window.

If you’d like to learn more about us and how we can help your political party, please call our friendly team today on 0800 612 1972 or send us a message and we’ll be in touch shortly.