We live in an online world where we are bombarded with emails, popups, Facebook posts, tweets and texts from businesses. We are being subjected to information overload from all corners but what makes direct mail stand out from online marketing is that it’s a tangible form of advertising which your customer can touch feel and hold.
According to the UK Royal Mail, in its report ‘the private life of mail’
Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.
There’s a real difference and strength and weight in direct mail which emails, and online marketing and information simply do not have.
So, it’s even more important when you have an online-only retail business to ensure that your company is more tangible to your customers that they receive physical brochures and information about your offering. Not only does physical material engender trust, but it also ensures that your web offering gets a wider audience. You can include brochures of your products and services which customers cannot ignore.
Direct Mail marketing can’t be ignored like emails
Often when you send emails through to your customers explaining your products and services, it’s all too easy for them to see the subject line of your email and simply hit the delete button. Direct mail campaigns by their physical nature are much more difficult to ignore. According to TSL Marketing:
“successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity”.
Online e-commerce businesses need to showcase their products in physical form
These are elements which an e-commerce and online retail business can benefit from particularly because consumers only get to see products online. Therefore, if they receive catalogues and brochures through the post they will have a much greater product and brand buy-in than if they were only browsing online. It’s so important for your customers to see a physical representation of your business when you are an online retailer involved in e-commerce. According to Lucidpress brand recall is 70% higher among those customers who received direct mail ads than those who had received digital material which proves that direct mail marketing is a way of letting your customers absorb your message slowly but surely.
Fast printing, folding and mailing turnaround
Our mailing house can print and prepare your direct mail marketing campaign inserts in superfast time. Our equipment is top of the range and enables your customers to receive high-quality colour brochures, leaflets, postcards and product leaflets in a timely manner.
We have a very fast turnaround for printed, folded and polythene wrapped inserts. We can also stuff and seal envelopes securely in double-quick time, so your mailshot is arriving with your customers before you’ve had time to think about what you need to do!
Contact bakergoodchild for expert direct mail advice
So, if you’re intent on raising your response rates, contact bakergoodchild today and we can advise on the best methods to direct mail your customers with your tailored information. Have a conversation with one of our experts today and we can help you make your direct marketing campaign a success! Call us on 0800 612 1972.
Image Credit: Kaboompics