Getting maximum value from bulk postage infographic

Getting Maximum Value from Bulk Postage

If you are looking for a way to drive down the cost of your direct mail, brochure or catalogue mailings, then bulk postage is the answer. Sending out your mailings in bulk will enable you to benefit from large discounts but you need to make sure you meet the minimum thresholds. For Royal Mail this is 10,000 letters or 20,000 large letters.

See below for more expert tips on how to get maximum value from bulk postage:

Make sure your addresses are accurate

Sending out bulk mailings to the wrong address can waste a significant amount of money. Keep your customers’ details up to date by implementing a strict data cleansing process.

Pre-sort your mail

Sorting the mail before sending it to the carrier will greatly reduce your costs. We recommend sorting your mail by postcode.

Don’t lick stamps

There’s no need to lick and stick a stamp on each mailing. You can actually save time and money by utilising pre-printed stamps or franking machines. Trust us, it’s much more convenient!

Consider the shape, size and weight

Do you know that the shape, size and weight of your mailings will affect how much it costs you to send them? We recommend using conventional shapes like rectangular mail, as it’s usually cheaper to send that weird shapes like triangles, hexagons and stars. The others may be great for marketing appeal but they will increase the cost of your campaign.

In terms of size, it’s a case of the smaller the better. Try and make your mailings as small as possible in order to save costs. The same goes for weight. The lighter your mailings, the cheaper they’ll be to send. Just make sure you don’t compromise on your marketing message.

Outsourcing to a bulk mailing house

We understand that as much as businesses want to save money, not all of them have the in-house resources to carry out bulk postage. This is why we provide a bulk mailing service to businesses of all sizes. By outsourcing bulk mailing to Baker Goodchild, you’ll not only benefit from extremely low prices (as we are able to buy delivery slots in bulk) but also high quality data cleansing, quick turnaround times, reduced labour costs and expert account management.

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Baker Goodchild is basically your one stop shop for bulk postage. We provide an end-to-end service that covers all aspects of bulk mailing. For more information, give us a call on 0800 612 1972.