FAQs from bakergoodchild

This page presents the most frequently asked questions relating to postage, direct mail and print and should help to provide clarification on some of the most popular questions we are asked.

We’ve done our best to answer the most common questions, but please do contact us if there is anything else that you would like to know by completing our contact form or call us instead on 0800 612 1972. We will be adding any new questions with answers to this page whenever new topics arise. We also advise using the search field which will lead to content relating to your enquiry.

Q

Direct Mail – ROI: What are the important factors to calculate ROI on a direct mail campaign?

A Actually, calculating the true ROI from a direct mail campaign can be quite tricky. Essentially there are three main elements, which need to be assessed: actual campaign costs, actual campaign income and intangible campaign benefits. Let’s explore all of the above in more detail.


Q

Postage – Bulk Mail: Do you only use bulk mail for direct mail campaigns or can you bulk mail other types of items too?

A Although direct mail campaigns are a very popular use of our bulk mail service, bakergoodchild also uses bulk mail to deliver a wide variety of other items too.


Q

General – Savings: What cost savings can we expect when working with bakergoodchild?

A

bakergoodchild enables project savings in a number of ways. In this answer we provide some examples of direct mail, postage and print cost-saving opportunities.


Q

General – Savings: In what ways will working with bakergoodchild help to save our organisation time?

A

There are quite a number of ways in which bakergoodchild can help save your business time. These are detailed in the answer provided below:


Q

Direct Mail – Personalisation: What approaches can we take to personalise our direct mail campaign?

A

Personalisation of a mailshot campaign is all about providing a direct message within the mailshot which is personalised to either customer demographic or behavioural data.


Q

General – FAQs: My question hasn’t been answered on this page or anywhere on your website?

A

Whilst we’ve done our best to answer as many questions as we can we realise that there may be additional questions which visitors may have.