Marketing Showcase

bakergoodchild to present at the Marketing Showcase Roadshow at Villa Park, Birmingham

In by Gunvinder Bhogal

bakergoodchild are an established specialist in print, mail fulfilment and postage services and have over a decades’ worth of experience in helping businesses across the UK deliver their high-volume print and mail. The company has experienced exciting growth over the last 4-5 years, using the latest technology and innovating to deliver amazing print quality and quicker speeds at affordable prices. In today’s world, you can seamlessly connect your direct mail item to any form of digital content, made possible by the huge percentage of people now using smart devices.

With the industry evolving quickly and businesses looking for a way to stand out in a crowd, Adam Stafford from bakergoodchild will be taking to the stage to present ‘How to get physical in a virtual world’ on the 14th May (1:20pm) at the Marketing Showcase Roadshow, Villa Park Birmingham. This is a seminar that is a ‘must see’, with a full house attendance early this year at the B2B Marketing Expo in London. Although printed mail is still delivering outstanding results, a lot of businesses are missing out due to the lack of education on best practice and integrating direct mail into a diverse communication strategy. Adam has been part of the industry for over 15 years and has helped large enterprises and SMEs to improve the way they manage print, mail fulfilment and postage.

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As well as how to get the best results using print and mail, there is a key requirement to be more environmentally responsible. This is a key initiative for bakergoodchild and a huge success story has been the introduction of a potato starch-based poly wrap. The team at bakergoodchild has already converted more than 60% of its customers to use the 100% biodegradable poly wrap and is determined to completely eliminate the use of single use plastic. Adam Stafford comments “Our values focus on providing a service that makes a difference in improving customer experience and exploring initiatives that help create awareness. In line with this, we have introduced a potato starch-based poly wrap, which is 100% biodegradable. There is still a lot of mis-information around ‘degradable and/or recyclable’ plastic poly wrap alternatives out there. As a brand we are fully behind improving the environment and are working with partners and customers to achieve various goals, which has resulted in a good uptake in using the potato starch-based poly wrap.”

Content is, without doubt, king in marketing and printed mail can literally deliver your brand right into your customer’s hands. A physical brand experience that will be remembered far longer than any digital alternative and will help to drive more traffic to your website. If you look at the statistics, direct mail tends to stick around for 28 days after it lands and is revisited at least 27% of the time. (ref: DMA) This without any doubt is effective for B2B and B2C businesses, whatever sector or industry you are in.

Working closely with the Independent Print Industries Association (IPIA) and the Direct Marketing Association (DMA), the aim is to help grow awareness for physical direct marketing and help to educate the new generation of marketing managers on best practice.

The team at bakergoodchild help all types of businesses send out their direct mail or business mail across the UK and the world. The team will be at the Marketing Showcase, where you can sit down and discuss campaigns and gain key insights into print, mail and postage. Book a meeting today / 0800 612 1972.

Contact our team to find out more - click here.