bakergoodchild invest in new Xerox Baltoro inkjet printer

In by Gunvinder Bhogal

UK, 4th December 2019: bakergoodchild, the print mail communication specialists are pleased to announce an exclusive investment in the new Xerox Baltoro inkjet. In their continuing bid to lead the way with innovative new digital print technology, this investment, set to be one of the first in the UK, supports their ambitions for diversification, digital integrated solutions and growth.

Paul Brough, bakergoodchild’s recently appointed Managing Director comments, “this investment enables us to deliver full colour variable digital capability on an inkjet platform with lithographic quality and will provide substantial economies over toner alternatives in both colour and mono. We strive to exceed our customers’ demands and ensuring we have the latest technology provides agility and flexibility to our production capability. The Xerox Baltoro will provide a white paper solution reducing the need for pre-printed stocks resulting in an increase in our production capacity and faster turnaround times for our customers. The Baltoro press is truly cutting edge and forms part of our continuing development plan over the next three years. Investment will continue throughout 2020 as we gear up to provide our customers with a more diverse portfolio of communication services, with promotional and business critical mail being at the heart of our offering.“

 The Xerox Baltoro is a high speed cut sheet inkjet device with the widest print area in its class and can print on coated and uncoated substrate up to 270gsm thus enabling bakergoodchild to productively run a wide range of work not previously possible with other inkjet technologies. With bakergoodchild targeting high-quality, direct mail and transactional communications, the Xerox Baltoro eliminates the requirement for priming solutions, precoating or pre-conditioned media providing client flexibility and choice in the substrates they choose without sacrificing quality.

The Xerox Baltoro is the next generation of print technology being the only press of its kind to use automated intelligence to optimise its image and colour quality as well as real-time self-correction. The press’ intelligence, along with innovative Xerox print heads, is able to deliver true high definition 1200 x 1200 dpi resolution.

Nick Bridge, General Manager Xerox Graphic Communications for the UK commented “bakergoodchild are an innovative and growing business within this sector and we are delighted that, having looked at options in the market, they have chosen to invest through our reseller partner Pinnacle, in the new Xerox Baltoro. We believe the Xerox Baltoro offers something new, different and exciting providing print providers a productive, automated and quality driven cut sheet solution within the inkjet space.” 

As bakergoodchild moves forward into 2020, they are looking to progress their heavy investment in innovative new technologies.

Earlier in 2019, bakergoodchild invested in a Xerox Iridesse Production press as part of the company’s on-going commitment to enable them to be at the forefront of modern technologies within the print production arena and enter 2020 as industry leaders.