Strategy and Planning: Some of the mailing companies only provide logistical types of processes including mailing, sorting and printing while others provide strategy and planning services as well. In this instance, the company plans your marketing campaign, makes contact lists and helps to plan how and when to implement your direct mailing marketing campaign.
Copywriting: Copywriting is a task that can also be handled by a professional company. Some of the direct mailing companies employ in-house copywriters to provide a wider range of services to their clients. Typically, these copywriters will craft the message for the client and work with the mailing company to actually fulfil the requirements.
Mailing list: Most of the direct mailing companies offer mailing list services. They work with the list or data providers and obtain a mailing list designed to meet the client's needs. If you need to get highly detailed lists, you can work with a list broker to do this.
List certification: Regardless of where you have got your mailing list from, almost every mailing company provides a list certification service as part of its overall mailing fulfilment process. Such certification is necessary as it allows you to send literature to a contact more than once.
Printing: Usually, companies use digital printers or offset processes to cater to the printing needs of their clients. If you are looking for greater flexibility and shorter runs, you can opt for digital printing but if you are looking for larger runs, then the offset process is best for you.
Folding and finishing: If you have chosen multi-part brochures or letter kits, then you will need to take care of the folding and finishing.
Mailing: This is the final stage of a mailing fulfilment process. In this stage, the mail is delivered to their final destinations by the mailing method usually chosen by the client.
