This is according to Ian Geary, who wrote on the BizCommunity website that creative direct mail is set to expand in 2010 and this would include tactics such as including marketing material alongside "traditional business documents".

InfoTrends revealed that for 61 per cent of consumers in the US and Canada, direct mail was the preferred method of direct marketing.

Mr Geary explained that there was "huge scope" for people to use documents such as invoices, policy documents and bank statements as a carrier for such communication outside of in-house brands, adding that this had been successful in the US.

Robert Keitch, spokesperson for the Direct Marketing Association, noted on the Brand Republic site that advertising campaigns on the television were responsible for a 175 per cent increase in web activity and boosted responses to direct mail marketing by 143 per cent.

Source: The IDM