The amount of money firms dedicate to direct mail marketing activities is expected to grow significantly in the coming years, it has been claimed.
Teenagers are more open to direct mail than their parents - although they still lag behind the over-65s in their enthusiasm for leaflets, door-drops and the like, according to new research.
Royal Mail narrowly missed its First Class target for spring – citing the Icelandic volcano eruption as a key reason behind the failure.
Cathy Pharoah, director of the Centre for Charitable Giving and Philanthropy, says direct mail remains "hugely important"
Mark Thomson, media director at Royal Mail, argues that direct marketers need to focus on targeting first and creativity second.
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