Are you prospering from prospecting?
The mailing list is widely regarded as the most important single factor in a successful direct mail campaign. Put simply, a good mailing list is a database of potential customers who are likely to be interested in buying your product or service. How do we know this? A whole range of list profiling techniques are available, whether you are targeting businesses or consumers, to help you find those prospects whose profile most closely matches that of your existing customers.
Business data can be selected by many factors including:
- Industry Type
- Turnover
- Employee Size
- Job Title
- Profitability
- Financial Stability
- Equipment Owned
- Exhibitions Attended
- Purchasing Responsibility of Decision Maker.
Consumer data can be tailored by hundreds of selections including:
- Previous Buying Habits
- Holidays (where, when, how often)
- Shopper Surveys
- Personal Interests
- Hobbies
- Size and Age of Family
- Value of Investments
- Credit History Profile
- Insurance Renewal Dates
- Planned Purchases
The range of ways you can select potential customers is astounding and is constantly evolving.
How will it help me?
The difference in results between contacting a poorly targeted list and a well-targeted one are very dramatic. By allowing us to provide your next mailing list, you are one step closer to ensuring that your next direct marketing campaign will be a success.
The accuracy and validity of the mailing list is the most important single element of any prospecting campaign - get it right by contacting our expert list team.
