Wholesale Postage Price Increase on Business and Admail in July 2024: A View from bakergoodchild Once again, Royal Mail has disappointed the mailing industry by announcing a further double-digit increase in the prices for both business and advertising mail to take...
In the wake of continuous upheavals since 2016, including Brexit, the COVID-19 pandemic, the war in Ukraine, and the escalating cost-of-living crisis, consumers find themselves navigating uncertain waters. With each new challenge, confidence dwindles, leaving...
In an era where efficiency and dynamism reign supreme, bakergoodchild, a leading Birmingham-based mailing house, has taken a decisive step forward, with the recent installation of two brand-new Ricoh cut sheet toner presses, enabling the company to redefine the...
In business, there’s rarely a one-size-fits-all approach, but especially so when it comes to communication. When you interact with clients, partners, employees, or any other professional entity, your interaction should always be specifically tailored for them. This...
Royal Mail Announces Fourth Stamp Price Increase in Two Years: First-Class Stamps to Reach £1.35 In the wake of ongoing challenges and mounting losses, Royal Mail has declared yet another increase in stamp and franking prices, marking the fourth hike in the...
In today’s fast-paced business landscape, efficiency is paramount. Every minute saved translates to increased productivity and ultimately, improved bottom lines. As businesses continue to embrace digital transformation, one area often overlooked is traditional mail...
We recently asked for your feedback on questions around the potential change of the Royal Mail USO, from 6 days to 5 days, and how this might impact you and your mailing plans. The responses are in and from our brief survey to the negativity that was initially...
In a world where just about everything is digital, direct mail might seem like an anachronism to some. Interestingly enough, though, there are plenty of psychological reasons that support the use of direct mail in physical form. If you’re a marketer or business owner,...
Dreading the January sales slump? At bakergoodchild, we've found that the first few quiet months of the year are a perfect time to shift focus from sales to growing your audience and strengthening customer relationships. One strategy that can be a real game-changer is...
Unwrapping Success: A Look at the Most Memorable Christmas Print Campaigns Care to take a stroll down memory lane with us? The holiday season is a time when brands pull out all the stops, crafting memorable, creative UK direct mail campaigns designed to tug at our...
Royal Mail has released the last recommended posting dates for Christmas 2023, providing ample opportunity for last-minute business mail and marketing campaigns to reach your customers front doors. The good news is that it's a big improvement from the previous year,...
Let's talk sustainable direct mail! In a world where climate change becomes more palpable by the second, sustainability in the direct mail industry is no longer a "plus"—it's a must. Industry frontrunners have started using innovative methods to lessen environmental...