In business, there’s rarely a one-size-fits-all approach, but especially so when it comes to communication. When you interact with clients, partners, employees, or any other professional entity, your interaction should always be specifically tailored for them. This...
News & Insights
Read the lastest news and views from bakergoodchild
Royal Mail Announces Fourth Stamp Price Increase in Two Years
Royal Mail Announces Fourth Stamp Price Increase in Two Years: First-Class Stamps to Reach £1.35 In the wake of ongoing challenges and mounting losses, Royal Mail has declared yet another increase in stamp and franking prices, marking the fourth hike in the...
Boosting Efficiency: How Hybrid Mail Streamlines Business Communication
In today’s fast-paced business landscape, efficiency is paramount. Every minute saved translates to increased productivity and ultimately, improved bottom lines. As businesses continue to embrace digital transformation, one area often overlooked is traditional mail...
Survey Reveals Majority Support for Reduction in Royal Mail USO Delivery Days from 6 to 5
We recently asked for your feedback on questions around the potential change of the Royal Mail USO, from 6 days to 5 days, and how this might impact you and your mailing plans. The responses are in and from our brief survey to the negativity that was initially...
The Psychology of Direct Mail: Understanding Consumer Behaviour
In a world where just about everything is digital, direct mail might seem like an anachronism to some. Interestingly enough, though, there are plenty of psychological reasons that support the use of direct mail in physical form. If you’re a marketer or business owner,...
New Year, New Connections: Utilising UK Direct Mail for Lead Generation
Dreading the January sales slump? At bakergoodchild, we've found that the first few quiet months of the year are a perfect time to shift focus from sales to growing your audience and strengthening customer relationships. One strategy that can be a real game-changer is...
Unwrapping Success: A Look at the Most Memorable Christmas Print Campaigns
Unwrapping Success: A Look at the Most Memorable Christmas Print Campaigns Care to take a stroll down memory lane with us? The holiday season is a time when brands pull out all the stops, crafting memorable, creative UK direct mail campaigns designed to tug at our...
Royal Mail Christmas Posting Dates
Royal Mail has released the last recommended posting dates for Christmas 2023, providing ample opportunity for last-minute business mail and marketing campaigns to reach your customers front doors. The good news is that it's a big improvement from the previous year,...
Direct Mail and the Environment: Green Practices for Sustainable Marketing
Let's talk sustainable direct mail! In a world where climate change becomes more palpable by the second, sustainability in the direct mail industry is no longer a "plus"—it's a must. Industry frontrunners have started using innovative methods to lessen environmental...
How Personalised Direct Mail Strategies Can Boost Customer Retention and Loyalty
What if we told you that direct mail could become your secret weapon in fostering brand loyalty, customer retention, and improved profits? When tailored wisely, direct mail can engage your customers in a highly personal and impactful dialogue. Get the most from your...
Business Mail vs. Regular Email: A Comparative Analysis
In a 2021 study by Statista, 34 percent of businesses invested 21 to 40 percent of their marketing budget on email marketing. However, according to the groundbreaking JICMail study on direct mail companies' effectiveness in capturing consumer attention, this might not...
How Much does Direct Mail Cost?
How Much does Direct Mail Cost? You're reviewing your marketing budget and are considering adding direct mail to your strategy. But before you dive in, you want to know how much direct mail costs. The short answer is it depends. The cost of a direct mail campaign can...